Local search engine optimization is the key to attracting new customers and improving brand visibility within your local area. However, optimizing a local business website isn’t just a matter of inserting keywords, building a few backlinks, and then waiting for the customers to flood in. If [...]
When it comes to ranking higher on local search results, it could all come down to one letter: an “S”. If you and a rival are battling it out for a prime search keyword position, having https instead of http before the www. in your domain could be all it takes to tip you over the [...]